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Toronto Contractor Website Checklist
GTA Troubleshooting Lead Generation

Toronto Contractor Website Checklist

Overview

Most GTA contractor websites have between three and eight active technical issues at any given time. The majority go unnoticed because they do not cause a visible error — they silently prevent calls, reduce Google visibility, or push potential customers away before they contact you. This checklist covers the technical items that most directly affect whether a contractor website generates leads in the Toronto and Greater Toronto Area market.

Contact & Lead Generation

  • Contact form submits and delivers to your inbox (test from a personal email address)
  • Phone number is wrapped in a tel: link so it dials on tap from a smartphone
  • Phone number is visible on every page — ideally in the header
  • Contact page loads without errors and form renders completely on mobile
  • Form confirmation message appears after submission
  • Business email uses your domain (@yourcompany.ca) not Gmail or Hotmail
  • Auto-reply or confirmation email sent to the person who submitted the form

Google Visibility

  • Site appears in Google Search Console with no coverage errors or manual actions
  • Key pages (homepage, service pages) are indexed — check with site:yourdomain.com
  • No noindex tags on pages that should be indexed
  • XML sitemap exists and is submitted to Google Search Console
  • Google Business Profile is verified, complete, and linked to the website
  • Business name, address, and phone number are consistent across the site and GBP
  • Service area (Toronto, Mississauga, GTA, etc.) is referenced in page titles and headings

Performance

  • Google PageSpeed Insights mobile score is above 60
  • Site loads in under 3 seconds on a mobile connection
  • Images are compressed and in WebP format where possible
  • No render-blocking scripts delaying page display
  • Largest Contentful Paint (LCP) under 2.5 seconds

Security & Trust

  • SSL certificate is installed and auto-renewing (HTTPS, no “Not Secure” warning)
  • No mixed content warnings (HTTP resources on HTTPS pages)
  • No browser security warnings
  • WordPress core, plugins, and theme are up to date
  • No PHP errors or debug output visible on the site

Technical Fundamentals

  • Site loads on both www and non-www version (one redirects to the other)
  • No broken links on key pages
  • 404 page exists and is functional
  • Mobile layout is usable — text readable, buttons tappable, no horizontal scrolling
  • Forms work on iOS Safari and Android Chrome (not just desktop browsers)

GTA-Specific

  • Service pages exist for each major trade service offered (not just a generic “Services” page)
  • At least one page references Toronto or the specific service areas you cover
  • Google Business Profile has recent photos and at least 5 reviews
  • HomeStars profile (if used) links to the website and has consistent contact details

Technical Website Support

If your site fails more than two or three items on this checklist, a technical audit will identify the priority fixes and what they will cost to resolve.